On April 20-21, 2018, will be opened the first season of the international project "St. Petersburg High Fashion Days».
Deputy Chairman of the Petersburg Committee for Tourism Development Nana Gvichia and a famous French designer Stephane Rolland took part in a press breakfast, which was devoted to the opening of the “Fashion Days” first season. The project is implemented with the support of St. Petersburg Committee for Tourism Development.
On March 29, 2018, the legendary Parisian couturier Stephane Rolland visited St. Petersburg. At the meeting with mass media representatives, which took place in a House of fabric “Tissura”, the member of the most influential organization in the fashion world Fédération de la Haute Couture et de la Mode confirmed an intention to hold in St. Petersburg a retrospective show of the best couture dresses he made in past 10 years. The format of the performance will radically differ from the usual defile. It will be more like a performance, in which famous musicians and opera singers of St. Petersburg will take part. The show itself will become a bright opening ceremony of a new all-season project “Saint Petersburg High Fashion Days”.
The works of French couturiers are demonstrated systematically only in the framework of the Paris Fashion Weeks of "Haute Couture". It is not possible for the ordinary person to get there under any circumstances. This is why the idea of the organizers (agency “Dress Code Agent”) to bring such collections to Russia twice a year makes SPb High Fashion Days a truly unique event; it gives the opportunity to contact with the world of elite high fashion.
The desire to visit Stephane Rolland’s fashion show and meet with him personally was expressed by residents of various cities of Russia. It is quite obvious that in the near future guests from European countries will wish the same.
As it was said by the Nana Gvichia, “It is not accidentally that High Fashion Days in Petersburg start in 2018, which became the Franco-Russian Year of language and literature. Fashion is an accessible for each and every one universal language that with a high syllable tells how to make the surrounding world better. Therefore, the key task of the project, as its organizers says, is the creation of a platform for international communication that contributes to strengthening strategic relations and a privileged partnership between Russia and France, as well as building mutually beneficial cooperation between European and domestic (Russian) brands. The SPb High Fashion Days project can positively affect the growth of so-called luxury tourism".