The event became a main project of the Federal Agency for Tourism. The aim of the festival was to develop a strategy for the formation of a culture of gastronomic tourism in Russia and a program of events to popularize the diversity of gastronomic traditions in the regions of our multinational country.
In St. Petersburg, more and more attention is paid to the development of a fundamentally important direction for regional tourism - gastronomic. According to the Chairman of the Committee for Tourism Development of St. Petersburg Sergey Korneev, gastronomy is inextricably linked with the cultural component of the city - due to the specifics of the location. St. Petersburg as a "window" between Russia and Europe combines a variety of all kinds of national cuisines, so the Northern capital has every chance to be called not only the cultural capital of Russia, but also the gastronomic one. In this regard, it seems important to set the right direction for the further development of St. Petersburg cuisine through cultural and educational tourism, creating new gastronomic routes and accordingly positioning the city in the regional and world tourist markets.
The festival started on December 19 with a fair in Gostiny Dvor. A number of regional products were presented at the site. Among them - the project "Petersburg cuisine", implemented by the Government of St. Petersburg in order to revive the culinary traditions of St. Petersburg and promote the city as the gastronomic capital of Russia. The project covers more than 30 restaurants in St. Petersburg. The city also hosts the traditional Petersburg restaurant festival twice a year - in spring and autumn - where participating restaurants present their own tasting sets for a fixed amount.
As part of the program of the Festival of Gastronomic Tourism, in addition to presentations, master classes on cooking regional cuisine were held, where the chef from St. Petersburg Marina Naumova (chef Marusya) won a high award for cooking traditional dishes of St. Petersburg cuisine - smelt, sterlet in champagne, as an exquisite highlight of the luxurious aristocratic cuisine of old Petersburg, and sorbet. In addition to culinary St. Petersburg delights, guests could taste Yakut stroganin, Ugrian tea, Dagestan khinkali and much more.
On December 20, within the framework of the Festival, a number of business events took place, united by the theme: "Planning a strategy for the development of gastronomic tourism in the Russian Federation for 2021-2025." Leading experts in the field of tourism and regional gastronomy, as well as representatives of regional executive authorities, including the Committee for Tourism Development of St. Petersburg, discussed issues of popularizing gastronomic tourism in the country and in the international arena, the need for the thematic festivals.
In the coming years, steps are planned to develop "gastronomic regions" in Russia - territories where a guest can immerse himself in an authentic atmosphere and personally get acquainted with the taste of local dishes and products, get imbued with culture and originality through a journey through the world of food and drinks.
Each participant received the opportunity of individual consultations from leading industry experts who will help make gastronomic tours unique and in demand, reflect the history and culture of the region in them.
The festival ended with a master class by the chef Marina Naumova from St. Petersburg, and at the end of the evening there was a solemn rewarding of the festival participants.
The festival of gastronomic tourism "New Year's Kitchen of Russia" in Kaluga brought together 50 organizers of promising gastronomic routes and national gastronomic tourism products of the regions, recognized experts in this field and more than 5 thousand offline guests. The New Year's capital of Russia 2021 - Kaluga, for three days became a platform for meeting and dialogue of experts from the travel and gastronomy industry, restaurateurs, tour operators, producers of gastronomic products from 26 regions of the Russian Federation, from Kaliningrad to Vladivostok.