The 41st FITUR International Tourism Fair opens in Madrid
21 May 2021
The event was attended by King Philip VI of Spain and UNWTO Secretary General Zurab Pololikashvili.
This year, Russia is represented by the stands of St. Petersburg and Moscow, as well as by the joint stand of the Russian Union of Travel Industry (VisitRussia). The two Russian capitals not only declared their readiness to receive incoming tourist flows as soon as the borders around the world start to open, but also presented a coordinated publicity campaign “Two cities – a million impressions”. During the exhibition, visitors will be able to participate in interactive and entertainment events organized by the stands. The Moscow stand will host quizzes on destination knowledge with souvenir prizes, as well as contests in social networks. A VR tour of the city that includes visits to the main tourist attractions is organized for the visitors of the St. Petersburg stand at FITUR.
The stands of St. Petersburg and Moscow were visited by the Russian Ambassador to Spain Yuri Korchagin. Sergey Korneev, Chairman of the St. Petersburg Committee for Tourism Development, presented tourist opportunities, such as cultural and event projects developed in the city on the Neva, as well as a virtual exposition of St. Petersburg.
“At FITUR we present St. Petersburg as the host city of UEFA Euro games – a city of the highest international standards of hospitality and security. We want to show that after the pandemic we did not decrease, but rather expanded our tourist offers. We can already see that they are in high demand here and are received with great interest. At the same time, not only the Football Championship itself is important for us, but also the “legacy of Euro 2020”. It’s like a comet’s tail: after the Championship is finished, its powerful information trace will continue to work for us for a long time,” said Sergey Korneev.
The business, cultural, educational and event tourism potential is also presented at the stand by the co-exhibitors – Russian travel organizations, including the St. Petersburg Medical Tourism Agency, Tari Tour travel company and Expoforum convention and exhibition centre.
Within the framework of the exhibition, Sergey Korneev held a meeting with the Association of Spanish Travel Companies ACAVE TRAVEL. The parties engaged in negotiations on the restoration of bilateral tourism and agreed to support mutual initiatives in this field.
During a meeting with the representatives of the Mexican delegation, the exhibitors discussed how to bring in foreign patients for treatment to the medical organizations of St. Petersburg after the renewal of flights. Another guest of the St. Petersburg stand was the delegation of the main medical partner of FITUR-2021 – the largest network of Spanish hospitals QuironSalud, which signed an agreement for mutual cooperation with the St. Petersburg Medical Tourism Agency.
The stands and joint offers of St. Petersburg and Moscow aroused acute interest from Spanish and European tourist organizations.
From May 19 to May 21, FITUR 2021 will be open for tourism professionals, and on May 22 and 23, it will be accessible to everyone. The exhibition will last 5 days. It will be Europe’s first and the world’s largest official tourist event since the introduction of quarantine restrictions.