The development of gastronomy and tourism as components of creative industries was discussed in St. Petersburg

24 September 2021

A round table on this topic was held on September 22 as a part of the St. Petersburg Governor’s Cup "The best chef of St. Petersburg cuisine" business program. The discussion was attended by representatives of the city administration, the Federal Agency for Tourism (Rostourism), tourism and gastronomic industries.

At the end of the first autumn month, on September 21 and 22, 2021, the St. Petersburg Governor's Cup "The Best Chef of St. Petersburg Cuisine" was held in St. Petersburg for the first time. The Governor's Cup was organized by the St. Petersburg Committee for External Relations with the support of the St. Petersburg Committee for Tourism Development. The event became a part of a large-scale celebration of the World Tourism Day in St. Petersburg.

As a part of the cup, a competition was held for culinary teams of chefs and their assistants - juniors under 23 years old, as well as a competition among the juniors themselves. The award for the gold prizewinner among juniors was presented to Dmitry Rubakov, a student of the College of Tourism and Hotel Service, by Sergey Korneev, Chairman of the Committee for Tourism Development of St. Petersburg.

"Tourism and gastronomy in creative industries" round table has become a key event of the business program. Olga Balandina, a representative of the St. Petersburg Committee for Tourism Development, Deputy Director-General of the St. Petersburg State Budgetary Institution "City Tourist Information Bureau", spoke about the plans for the development of gastronomy as part of a "New Tourist Geography" project. She noted that St. Petersburg joined the ranks of applicants for inclusion in the UNESCO Creative Cities Network. This initiative fosters collaboration between a number of cities that see creativity as a resource for their development. The application from the city was submitted in the "Gastronomy" category, since St. Petersburg has rich culinary traditions embodied in the high level of local gastronomic establishments, appreciated by international experts, and hosts a significant number of gastronomic festivals. In addition, Olga Balandina emphasized that in 2026 St. Petersburg will host the International Congress of Chefs, which will bring together the best industry experts.

Sergei Markov, Deputy Chairman of the Committee for External Relations of St. Petersburg, told the audience about the project "St. Petersburg cuisine". Launched in 2014, the project is aimed at reviving the culinary traditions of St. Petersburg and promoting the city not only as a cultural, but also a gastronomic capital of Russia. Markov noted that the promotion of the St. Petersburg Cuisine brand is already remarkable, but there is still a lot of work to be done.

In December this year, the mobile application "Gastronomic Map of Russia" will be launched. The head of the "Gastronomic Map of Russia" project Ekaterina Shapovalova told more about this. The application will collect information about the establishments, their cuisine and main distinctive features. The test version will contain information about 500 eating establishments.

The application is being developed under the auspices of Rostourism, which was confirmed by Yulia Rybakova, advisor to the head of the Federal Agency for Tourism. She said that, according to plans, by 2025 in Russia there should be at least 100 regional products and gastronomic brands in the format of a tourist offer, as well as at least 15 chefs in the role of an "Ambassador of Regional Cuisine" and at least 50 gastronomic tour organizers. Tourists should start spending 30% more on gastronomy. All this is a part of a large-scale project of Rostourism to create a global gastronomic brand in Russia.

The President of the Federation of Restaurateurs and Hoteliers Igor Bukharov spoke at the round table about myths in the ideas about St. Petersburg cuisine and the actual situation in the industry; and then the President of the Guild of Perfumers Oksana Chernyshova presented the "St. Petersburg Doughnut" aroma diffuser. Dina Kim, Deputy Director of the Project Office for Tourism and Hospitality Development in Moscow, identified trends in the Moscow gastronomic agenda and shared her experience of interaction on the Michelin project. Regional partners spoke about their marketing programs in gastronomy: Olga Belonogova, the Founder and Brand Chef of the most successful opening of 2020 in Petrozavodsk - museum and restaurant “Tasty Karjala” (rus. “В Карелии Есть”); and the Head of the Project Office of the Murmansk Arctic State University (MASU), Public Representative of the Russian Strategic Initiatives Agency (ASI) for Tourism in Murmansk Region Anna Popova.

For reference

From September 21 to 28, 2021, the city on the Neva River is hosting the "St. Petersburg Tourism Week 2021", initiated by the Committee for Tourism Development of St. Petersburg, dedicated to the World Tourism Day and included in the program of festive events for residents and guests of the city.

The international holiday World Tourism Day is celebrated annually on September 27. It was established by the Statutes of the General Assembly of the United Nations World Tourism Organization (UNWTO) in 1979 in the Spanish city of Torremolinos. The main purpose of the holiday is to develop tourism and highlight its contribution to the world economy, as well as strengthen relationships between countries. In Russia, World Tourism Day has been celebrated since 1983.

A complete list of "St. Petersburg Tourism Week 2021" events is available here.

As a part of the «New tourist geography» project the Committee for the Tourism Development of St. Petersburg systematizes information about new points of attraction and emerging tourist areas that create modern image of St. Petersburg on the world tourist market, their accessibility and improvement. Today there are more than 50 public spaces in St. Petersburg that attract not only residents, but also guests of the city.

Official website of the «New tourist geography» project - newtourgeo-spb.tilda.ws.