Although the online broadcast of the graduates' holiday took place on Saint Petersburg official tourist portal for the first time, it gathered a significant audience - more than 3,000 people in 30 countries of the world enjoyed the fantastic atmosphere of the holiday together with St. Petersburg.
The broadcast was watched in the USA, India, Turkey, Germany, Pakistan, Great Britain, France, Italy, Austria, Ukraine, Estonia, Ireland, Kazakhstan, the Netherlands, Belarus, Mexico, Brazil, Romania, Thailand, Armenia, Japan, Egypt, Australia, Bangladesh , Ecuador, Iran and other countries.
As the Chairman of the Committee on Tourism Development Sergey Korneev noted, “When international borders are closed, online broadcasts become the only opportunity to “visit” the world’s best events. “Scarlet Sails” is one of the most popular events on a global scale, taking place in St. Petersburg. For many years this holiday has been making a significant contribution to the growth of the tourist flow and the potential of the city, bringing it additional popularity in the world. Such image events always attract attention of the public and the media. The effect of the event, like a comet tail, remains after the event, attracting tourists to the city. ”
Positive feedback from influencers on social networks has already been received. Visit-Petersburg offices, in particular in Palermo and Yerevan, were delighted to see the holiday online:
“We are grateful that in such a difficult time, potential tourists can enjoy the views of St. Petersburg and plan their trip to this beautiful city,” said representatives of Visit Petersburg foreign offices.
“It was awesome! Thank you for a great holiday! Great, just a delight! ” Yana Lee, the user of the" VKontakte» social network commented on the pyrotechnic show.
"Scarlet Sails. Most of all this year I had been waiting for this particular event, but because of the corona, it was officially announced that there would be no Scarlet Sails in 2020! Everyone was upset, we got over it and began to live on. But now, literally a month (or 2, I don’t remember) before the date, we are told that there WILL BE A Scarlet Sails! ”, The Instagram user under the nickname maingrek rejoices.
Let us recall that this is the only holiday in Russia included in the world event tourism register and recommended for visiting in almost 20 countries of the European Union. In 2020, it was decided to organize “Scarlet Sails” in an online format due to restrictive measures, caused by the spread of a new coronavirus infection COVID-19.
Another significant change was the transfer of the entire holiday from the Neva Embankment to the Gulf of Finland.