Deferred demand. The vector of attention of foreign tourists is directed to the Northern capital

01 July 2021

This result was shown by a survey conducted on the St. Petersburg portal visit-petersburg.ru among foreign visitors after the broadcast of the "Scarlet Sails" holiday.

As a result, after the removal of coronavirus restrictions in the world, 73.3% of respondents plan to come to St. Petersburg. 13.3% are thinking about traveling. Exactly 10% answered “not now”, and 3.4% were already in the city on the Neva at the time of the survey.

At the same time, 59.4% of the survey participants answered that they had already been to St. Petersburg: of them 21.9% - 1 time, 3.1% - 2 times, 34.4% - more than 3 times. The remaining 40.6% expressed their desire to visit the city on the Neva for the first time.

Among the places that they would like to see live, visitors to the visit-petersburg.ru portal have chosen a variety of locations: from classic tourist magnets, such as the Hermitage, the Mariinsky Theater and the Church of the Savior on Spilled Blood, to new points of attraction, such as the island of New Holland, Park of the 300th anniversary of St. Petersburg.

The geography of the survey is extensive: both residents of countries close to Russia, Poland or Slovakia, and exotic Calcutta or the United States of America left their answers.

In 2021, the Scarlet Sails holiday, which is so popular with tourists from all over the world, was held in a "limited" format due to coronavirus restrictions: only graduates and their attendants were allowed to the venue.

In this regard, the city committee for tourism development organized an online broadcast of the event on the official tourist portal of St. Petersburg visit-petersburg.ru, attracted a number of partners to increase the coverage of viewers abroad, thereby maintaining the degree of interest among potential tourists in the city on the Neva.

As experts from the travel industry have noted more than once, it is large-scale events that attract the attention of tourists, have a great influence on the choice of travel destination and, thereby, can give an impetus to the recovery and growth of tourist flows.

The opinion of the respondents proved this once again.

REFERENCE:

In 2021, the online display of the graduates' holiday on the official tourist portal of St. Petersburg visit-petersburg.ru was held for the second time and, thanks to the assistance of partners, was able to gather viewers from 87 countries of the world.

Support for the broadcast through links on their resources was provided by Rosturizm, the Ministry of Foreign Affairs of the Russian Federation, Rossotrudnichestvo, the Moscow Tourism Committee, Tourist Information Centers of Russia, foreign offices of Visit Petersburg and other structures.